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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



AMERICAN JOURNAL OF MANAGEMENT


Blue Ocean Strategy and Operations Management


Author(s): Barin N. Nag, Jenny Tran

Citation: Barin N. Nag, Jenny Tran, (2020) "Blue Ocean Strategy and Operations Management," American Journal of Management, Vol. 20, Iss. 2, pp. 33-44

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The emphasis is on Blue Ocean markets and businesses are struggling to create more products with greater value and lower cost. Innovation delivers value in a frugal product and process. Achieving competitive advantage involves efficient management of all aspects of the operation consistent with applying the principles of Operations Management. There are established techniques effective in achieving Blue Ocean Strategy. A conceptual outline is provided here of useful techniques and how they help achieve Blue Ocean Strategy.