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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



AMERICAN JOURNAL OF MANAGEMENT

Union Pacific: Through Deregulation & Beyond


Author(s): Elina Ibrayeva, Terrence Sebora

Citation: Elina Ibrayeva, Terrence Sebora, (2014) "Union Pacific: Through Deregulation & Beyond," American Journal of Management, Vol. 14, Iss. 1-2, pp. 47 - 61

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The case examines Union Pacific around deregulation of the railroad industry as it faced multiple crises
and changed strategic course. It paints a picture of an industry shaped by environmental forces, which
intersected to define Union Pacific’s competition in and with the trucking industry. It captures the
industry’s sometimes-adversarial relationship to its labor unions and witnesses the transformational role
played by technology. It sets the stage for the instructor to discuss regulation and labor unions – two
controversial but important topics influencing business decisions – by asking the reader to consider
whether the time is right to strategically reenter the trucking industry.