Journal of
Marketing Development and Competitiveness






Scholar Gateway


Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF APPLIED BUSINESS AND ECONOMICS

A Strategy to Reduce Financial Risk Facing Intercollegiate Athletic
Departments from Variable Ticket Revenue

Author(s): David M. Hondula, David B. Knight, Donald P. Stewart, Aaron L. Williams

Citation: David M. Hondula, David B. Knight, Donald P. Stewart, Aaron L. Williams, (2013) "A Strategy to Reduce Financial Risk Facing Intercollegiate Athletic Departments from Variable Ticket Revenue," Journal of Applied Business and Economics, Vol. 14, Iss. 4, pp. 130 - 144

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Revenue from ticket sales is an important, yet highly variable, budget component at many intercollegiate
athletics programs, thus exposing programs to considerable financial risk. We explore the potential for
athletic departments to reduce or eliminate this uncertainly via a risk management model. 71 NCAA
institutions were examined that met threshold criteria for ticket revenue importance and variability. Over
the four years 2007–2010 these departments collected ticket revenues 10% or more below projected
targets in nearly 25% of the cases examined. We propose that the $137 million in total unexpected
revenue shortfalls over the study period were avoidable.