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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE 


Designing a Sustainable Marketing Class to Be Relevant: Fostering Engagement and Active Learning


Author(s): Michelle B. Kunz

Citation: Michelle B. Kunz, (2020) "Designing a Sustainable Marketing Class to Be Relevant: Fostering Engagement and Active Learning," Journal of Higher Education Theory and Practice, Vol. 20, ss. 1, pp. 99-105

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper discusses the activities and assignments of a sustainable marketing course that have been designed to show the personal as well as societal relevance of the course content to students. A description of several assignments is presented, both introductory and on-going. Additional insights provided by student responses indicate these activities garner student interest and “buy-in” of course content, as well as resulting personal and professional impact for students.