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Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
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JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Is Chipotle Mexican Grill Successfully Recovering from Its Food-Related Incidents? 


Author(s): Debora J. Gilliard, David Lynn Hoffman, Sally Baalbaki

Citation: Debora J. Gilliard, David Lynn Hoffman, Sally Baalbaki, (2017) "Is Chipotle Mexican Grill Successfully Recovering from Its Food-Related Incidents?  ," Journal of Marketing Development and Competitiveness, Vol. 11, Iss. 4,  pp.  28-33

Article Type: Research paper

Publisher: North American Business Press

Abstract:

With the start of a promising 2015, Chipotle Mexican Grill has dealt with a number of concerns including issues with a pork supplier, salmonella outbreak, E. coli outbreak, norovirus outbreak, and a lawsuit brought by shareholders. The company has quickly responded to each issue, but has not been able to overcome the decreased stock price and non-return of customers. What does the future hold for this company?