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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

The Concept Store as New Retailing Tool: From the Consumption Experience to the Revisit Intention

Author(s): Pr. Abdelafattah Triki, Marwa Hakimi

Citation: Pr. Abdelafattah Triki, Marwa Hakimi, (2017)"The Concept Store as New Retailing Tool: From the Consumption Experience to the Revisit Intention," Journal of Marketing Development and Competitiveness Vol. 11, Iss. 1, pp. 110-116

Article Type: Research paper

Publisher: North American Business Press

Abstract:

From a literature review of retailing innovations, we described the importance of the consumption experience and introduced the emergence of the concept store as a new experiential marketing tool. This research paper, seeks to identify the impact of consumption experience on the revisit intention to a Tunisian Concept Store. The empirical findings of 280 Concept Store visitors’ responses showed that both emotional reactions and social interactions, in a Concept Store, impact positively the consumers revisit intention. In addition, the proposed and validated model demonstrates the moderator role of motivational orientation on the link between satisfaction and the revisit intention.