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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Seeing Green in Several Ways: The Interplay of Entrepreneurial, Sustainable
and Market Orientations on Executive Scanning and Small Business Performance

Author(s): Mark A. Gagnon, Judd H. Michael, Nathan Elser, Clint Gyory

Citation: Mark A. Gagnon, Judd H. Michael, Nathan Elser, Clint Gyory, (2013) "Seeing Green in Several Ways: The Interplay of Entrepreneurial, Sustainable and Market Orientations on Executive Scanning and Small Business Performances," Journal of Marketing Development and Competitiveness, Vol. 7, Iss. 3, pp. 9 - 28

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Research on entrepreneurial, sustainable and market orientations indicate that the lenses small business
executives and entrepreneurs apply to the strategic environment affect information processing. In this
mixed method work, we discovered evidence that entrepreneurial, sustainable and market orientations
affect small business executive information processing. Results also demonstrate relationships between
the orientations and firm performance. Moreover, our findings indicate that executives who ascribe to
one or multiple orientations attend to different primary industry challenges and opportunities. This work
contributes to small business and entrepreneurship scholarship by demonstrating linkages between
executive orientation, information processing and firm performance.