Journal of
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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106)



JOURNAL OF MARKETING DEVELOPMENT AND COMPETITIVENESS

Nonprofit Adoption of Websites and Website Types

Author(s): Dave McMahon, Samuel Seaman, John Buckingham

Citation: Dave McMahon, Samuel Seaman, John Buckingham, (2011) "Nonprofit Adoption of Websites and Website Types" Vol. 5, Iss. 6, pp. 43 - 50

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The authors review the issues confronting nonprofit organizations, the adoption rate of websites, and the website types chosen by nonprofits. The types of websites to consider by size of the organization and focus of the organization are discussed. An analysis is done on a sample of 120 organizations from the state of Washington. The managerial implications address possible ways to optimize the use of resources for small and large organizations to be more competitive.